This is the house standard for all Family & Kids posts on The Global Game. It protects voice consistency while still allowing each writer’s personality to shine.
House voice: experienced parent + relaxed guide + zero hype
Tone & Voice (non-negotiables)
Voice
- Warm, conversational, reassuring
- Confident but not preachy
- Written as if you’ve done this with kids yourself
Avoid
- Bullet-only lists with no colour
- Marketing hype (“unforgettable”, “must-see”) unless earned
- Overly logistical writing at the top
Use
- Gentle scene-setting
- Sensory details (shade, noise, queues, energy levels)
- Parent reassurance (“easy to reach”, “good for tired legs”, “rain-friendly”)
Canonical Structure (use this every time)
H1
Family-Friendly Adventures in [City]
Things to Do with Kids (That Parents Will Enjoy Too)
Intro (120–150 words)
Purpose:
- Reduce anxiety
- Reframe the city as doable with kids
- Set expectations honestly
Must include:
- Acknowledgement of scale / weather / logistics (if relevant)
- Reassurance that the city “works” for families
- Promise of variety (indoor + outdoor + downtime)
Helpful opener:
“Travelling to [City] with kids can feel overwhelming at first… But once you find your rhythm…”
Top Tier Experiences (5–7 items)
Each major attraction gets:
- A subheading
- 2–3 short paragraphs
- One practical reassurance sentence
Mini-structure per item
- Heading: engaging, not generic
- Paragraph 1: what kids experience + why it works emotionally
- Paragraph 2: parent perspective (pace, shade, food, toilets, time)
- Optional “Good to know” line: weather / transport / duration
Secondary / Quick Wins (6–10 items)
Grouped, lighter, faster:
- Neighbourhood parks
- Food halls
- Easy walks
- Repeats locals love
These should feel like:
“If you have an extra afternoon…”
Closing: Why this city works for families (80–120 words)
This is important for agencies.
Must answer:
- Why this city surprises parents
- What kind of families it suits best
- When it works best (age range / trip length)
Reusable Photo Checklist (Universal)
Hero Image (1)
- Outdoor space OR iconic attraction
- Kids visible (movement > posing)
- Sense of scale and openness
Per Major Attraction (1–2 each)
Aim for action, not signage.
- Kids interacting (touching, climbing, splashing)
- Wide shot showing safety + space
- One detail shot (hands, faces, textures)
Supporting / Atmosphere (3–5 total)
- Parks / green space
- Food moments (ice cream, casual dining)
- Transit moments (train, ferry, walking)
- Shade / rest moments (important for parents)
What to avoid
- Stock-only images with no people
- Crowded chaos shots
- Staged family portraits
Image ratio guidance
- 16:9 for hero images
- 1:1 or 4:5 for in-content images
- Aim for 8–12 images per Family & Kids post
Canonical Definition (Agency-aligned)
Family & Kids Adventures on The Global Game highlight experiences that:
- Are welcoming to children
- Offer genuine engagement (not passive viewing)
- Balance curiosity, play, and practicality
- Respect parents’ time, energy, and budgets
These experiences are not “kids-only”. They are shared adventures.
What qualifies
- Interactive museums
- Zoos, aquariums, wildlife encounters
- Parks, boardwalks, easy trails
- Food halls and casual dining zones
- Transport experiences kids enjoy (trams, trains, ferries)
- Low-stress cultural experiences
What does not qualify
- High-end fine dining
- Nightlife-first experiences
- Activities requiring sustained silence
- Overly commercial “kid traps” unless locally loved
Age bands (editorial guidance)
Writers should implicitly consider:
- Under 6 → movement, colour, repetition
- 6–10 → interaction, stories, exploration
- 10–14 → challenge, autonomy, learning
No need to label ages in the post — just write with awareness.
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